Though digital and online ads dominate the advertising landscape today, traditional forms of advertising still make an impact when used the right way. Plenty of store owners are coming up with innovative ways to use shop fronts and windows as creative outdoor ads for their business.

A walk through the busy commercial streets of London will give you plenty of such examples where businesses are pulling in customers using innovative storefront ads.

A couple of years ago, Topshop one of the premium retail brands in the UK, turned the front windows of its Oxford Street store to promote its upcoming product launch. The store displayed a massive 20 meter banner of Beyonce wearing their new product. The store also played the campaign video on repeat on a mirrored window.

The campaign managers later revealed the results of this storefront advertising campaign stating that they were able to generate maximum visibility and plenty of talk ability.

Why Storefronts make a Great Marketing Tool?

Most commercial stores and businesses in London are located in neighbourhoods that attract plenty of footfalls. On average, thousands of customers walk past the doors of the stores every day. By displaying their ads right on their storefront, businesses can capture the attention of customers.

Additionally, customers who walk or drive on these busy commercial streets are more likely to be in a state of mind conducive to window shopping or browsing. Since shopping is on the minds of these customers, they are more likely to convert.

Even though digital shopping has grown in popularity today, most customers still prefer visiting a store to shop. This is because shopping is an experience that cannot be replicated online. It’s all about the sights, smells, and feels of the store.

By turning their shop fronts into a marketing tool, businesses provide customers with the right experience, even before they walk in.

The best part – shop fronts and windows are valuable advertising retail spaces that don’t cost anything. A business doesn’t have to pay any rent to advertise on their doors and windows.

Ways to Use Shop fronts for Advertising

1.Turn your Shop front into a Billboard

Take cues from the TopShop campaign mentioned above and use your shop front to display posters of upcoming products or new services.

2. Paint your Roller Shutter Door

This is a common practice to advertise your brand, even when the shop is closed. If your shop has roller shutter doors, then you can paint on it. Use this space for advertising an upcoming product, displaying the logo of your brand, or mentioning your phone number so interested customers can ring you.

3. Advertise on Glass Shop Fronts

Glass shop fronts are one of the most popular storefront materials in the UK. When a store has a glass door, it makes the space look brighter and bigger. Additionally, passing customers can get a sneak peek of what’s happening inside, without even stepping into the store. This piques curiosity and has a higher chance of conversions.

If you have glass doors for your store, you can use vinyl stickers for advertising on it. The best part, you can easily remove these stickers without damaging the doors, thereby updating your advertisements as and when needed.

4. Pinup flyers on your Security Doors

Most shops have security steel doors for additional security. These doors are highly sturdy and offer the most protection. You can convert it into your free marketing space by hanging flyers on it. Pinup colourful papers on your security doors. This way, passersby can pick up a flyer to know more about the sales, promotions, and other offers at your store.

Shop Fronts are the Modern Billboards

Your shop front is more than an entryway. It’s the first physical point of contact between your business and customer. Ensure that your shop front is elegant, attractive, and tempting. If you haven’t upgraded your shop front in a while, get in touch with expert commercial door installers. Glass and aluminium shop fronts in London are the most common.

Hire a professional installer and update your shop’s look. A modern shop front not only tempts customers to walk in but also doubles up as a 24-hour marketing space, without any extra charges. Take inspiration from this guide and convert passersby into paying customers.